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Consumers who have tried functional beverages in India as of November 2019, by type

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Source

In cooperation with
Release date

February 2020

Region

India

Survey time period

November 1 to 30, 2019

Number of respondents

18,032 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Which of these functional beverage trends have you tried?

Citation formats

Consumers who have tried functional beverages in India 2019 by product type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2020
According to a survey conducted by in November 2019, a majority of respondents from India had tried energy-boosting drinks with high caffeine and guarana content. These included cold brew coffee, mate tea, and matcha. Among Indians surveyed, the least popular functional beverages were ones that promoted brain performance and health.
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