| Characteristic | Energy-boosting drinks with high caffeine and guarana content | Fermented and probiotic drinks promoting gut health | Low-calorie drinks with natural sugar alternatives | Drinks promoting beauty/added-protein drinks | Functional water | Drinks promoting brain performance and health | "Detox" drinks | I have not tried any of the above drinks |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
February 2020
Region
India
Survey time period
November 1 to 30, 2019
Number of respondents
18,032 respondents
Age group
16 years and older
Special properties
multiple answers allowed
Method of interview
Online survey
Supplementary notes
Survey question:
Which of these functional beverage trends have you tried?
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