survey sample was more urban and educated, and with higher income than the national average.
Method of interview
Online survey
Supplementary notes
The question asked was as follows: "For each of the following, please tell me how likely or unlikely you think they are to happen...
I will watch more TV from streaming services than from over-the air/cable/satellite TV
channels."
Citation formats
Views on streaming more than traditional television India 2020
According to a survey conducted by on predictions for global issues, ** percent of Indians believed it likely that they would watch more TV from streaming services than from traditional TV channels in 2020. On the contrary, ** percent of respondents preferred to watch traditional TV channels in the coming year.
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Ipsos. (January 6, 2020). Opinion on watching more TV from streaming services than from traditional TV channels in India in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/
Ipsos. "Opinion on watching more TV from streaming services than from traditional TV channels in India in 2020." Chart. January 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/
Ipsos. (2020). Opinion on watching more TV from streaming services than from traditional TV channels in India in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/
Ipsos. "Opinion on Watching More Tv from Streaming Services than from Traditional Tv Channels in India in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2020, /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/
Ipsos, Opinion on watching more TV from streaming services than from traditional TV channels in India in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/ (last visited July 28, 2026)
Opinion on watching more TV from streaming services than from traditional TV channels in India in 2020 [Graph], Ipsos, January 6, 2020. [Online]. Available: /statistics/1091808/india-likelihood-of-watching-more-streamed-tv/
