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Average spending for a single beauty product in Italy in 2019

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Source

Release date

January 2020

Region

Italy

Survey time period

October 1-2, 2019

Special properties

women

Supplementary notes

The source does not specify neither the methodology nor the count.

Citation formats

Average spending for a single beauty product in Italy 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 17, 2020
In a survey conducted in 2019, ** percent of respondents declared to spend up to ** euros for a single make-up product. More specifically, the average expenditure of ** percent of women ranged between ** and ** euros, while for ** percent of interviewees it amounted to up to ten euros. Eventually, only eight percent of women who took part in the survey stated to spend ** to ** euros to buy one beauty product.
Data about the factors influencing the purchase of make-up show that quality mostly determined the choice of the products among Italian women.
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