According to a June 2025 analysis, Rome reported the highest number of Airbnb listings among the selected Italian cities. As of that month, there were over * establishments listed on Airbnb in the Italian capital. Milan and Florence followed behind, with over * and almost * listings on Airbnb.
What are the leading brands for accommodation bookings in Italy?
According to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, Airbnb was the second most popular brand for hotel and private accommodation online bookings in Italy in 2025, with over **** of respondents having booked accommodation via that website. That year, Booking.com topped the ranking, with almost **** of the sample reporting using that provider.
Booking Holdings vs. Airbnb
Booking Holdings, which operates the Booking.com brand, and Airbnb are among the biggest companies in the online travel market. In 2025, Booking Holdings had the highest market cap of the leading online travel companies worldwide, while Airbnb ranked second. Both companies experienced an annual increase in earnings in 2024. That year, Booking Holdings' revenue peaked at almost ** billion U.S. dollars. Meanwhile, Airbnb's revenue also reached an all-time high in 2024.
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Inside Airbnb. (June 19, 2025). Number of Airbnb listings in selected cities in Italy as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. "Number of Airbnb listings in selected cities in Italy as of June 2025." Chart. June 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. (2025). Number of Airbnb listings in selected cities in Italy as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. "Number of Airbnb Listings in Selected Cities in Italy as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2025, /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb, Number of Airbnb listings in selected cities in Italy as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/ (last visited August 03, 2026)
Number of Airbnb listings in selected cities in Italy as of June 2025 [Graph], Inside Airbnb, June 19, 2025. [Online]. Available: /statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
