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Brand KPIs for hardware stores: Ace Hardware in the United States

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ report

This report is based on the performance of Ace Hardware in the United States. Incorporating data from ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks Ace Hardware against the hardware stores industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆƽâ°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for hardware stores: Ace Hardware in the United States

  • Ace Hardware's branding resonates more with Gen X
  • Ace Hardware generally appeals to men more than women
  • Among Ace Hardware enthusiasts, 34% fall under the high-income category
  • Among Ace Hardware fans, 28% state that they get excited about hardware stores
  • 84% of Ace Hardware users display loyalty towards the brand

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