Penetration rate is defined as the percentage of households who have purchased a brand marketed by the company during the previous year. Each percentage point represents 560 Brazilian households. Only cities with more than ten thousand inhabitants were surveyed.
In 2018, Mondelēz was the sweets company with the highest brand penetration in the chocolate segment in Brazil. Nearly ** percent of households purchased chocolate of brands marketed by this company during the previous year. In 2017, chocolate retail sales in the country amounted to *** billion U.S. dollars.
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Associação Brasileira de Supermercados. (October 30, 2019). Chocolate companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Chocolate companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Chocolate companies with the highest brand penetration rate in Brazil in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Chocolate Companies with The Highest Brand Penetration Rate in Brazil in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2019, /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Chocolate companies with the highest brand penetration rate in Brazil in 2018 ÌÇÐÄÆƽâ°æ, /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/ (last visited August 01, 2026)
Chocolate companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: /statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
