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Share of online shoppers aware of the use of artificial intelligence when using digital services in Italy in 2018, by service

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Source

Release date

July 2018

Region

Italy

Survey time period

2018

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Individuals who have shopped online at least once a month in the previous 12 months

Method of interview

Online survey

Citation formats

Awareness of AI use in digital services according to e-shoppers in Italy 2018

Published by
Christy Tila,
Nov 4, 2019
In 2018, the majority of Italian online shoppers were aware of the use of artificial intelligence (AI) in digital services. According to a survey conducted on a sample representative of **** million online shoppers, nine in ten individuals knew that voice assistant used artificial intelligence. The awareness was slightly lower for travel booking services: ** percent of the respondents knew that AI and machine learning were used in the travel industry as well.
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