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In 2024, the Collingwood Magpies was the Australian Football League club with the highest number of club memberships, with their club boasting over *** thousand members. Meanwhile the club with the fewest memberships was the Gold Coast Suns, with around ** thousand club memberships. 

Australia, the sporting nation

In Australia, sport is often likened to religion due to its avid following. The AFL remains a favorite among Australian consumers, and is played by hundreds of thousands of participants, making it one of the leading team sports for participation in the country. Alongside AFL, games like cricket, basketball, netball, and soccer are popular both for participation and spectating. However, typically individual sports such as recreational walking, gym fitness, athletics, and swimming remain Australia’s most popular participation sports.

Revenue of the AFL

In 2023, the Australian Football League generated over one billion Australian dollars in revenue, an increase of over 100 million compared to the previous year. The AFL said the revenue increase was due to a mix of sponsorship, broadcasting, and improved commercial returns from Marvel Stadium, one of the country’s leading sports venues. Notably, the AFL said revenue generated from the Australian Football League Women’s (AFLW) program has tripled year-on-year, underlining the growth in popularity of women’s sports in the country.