| Persona | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
March 2019
Region
Worldwide
Survey time period
May and June 2018
Number of respondents
47,000 respondents
Special properties
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
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