across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
Citation formats
Interest in insurance models linked to lifestyle and behavior worldwide 2018
In 2018, ** percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they were interested in insurance models linked to lifestyle and behavior, such as car insurance linked to driving behavior. Just over half of Traditionalists, who value human touch and avoid technology, said the same.
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Accenture. (March 4, 2019). Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. "Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type." Chart. March 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. (2019). Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. "Share of Insurance Customers Interested in Insurance Models Linked to Lifestyle and Behavior Worldwide in 2018, by Customer Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2019, /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture, Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type ÌÇÐÄÆƽâ°æ, /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/ (last visited July 22, 2026)
Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: /statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
