As of February 2025, *** were the most popular mobile devices in Poland. Together, these brands possessed over **** of the Polish market share. Other places were taken by Apple and Motorola, while * was ranked fifth.Â
Mobile device operators
In 2023, there were almost ** million smartphone users in Poland, nearly twice as many as in 2019. Moreover, the number of smartphone users is expected to grow to over ** million by 2027. In 2023, P4 (Play) was one of the leaders in the number of mobile telephony users, with a ** percent market share, followed by Orange with ** percent. In terms of revenues, Orange was the leader among mobile operators, with almost **** of Poland's mobile telephony revenues. The next position was taken by Polkomtel, with a ** percent share in mobile telephony revenues in 2023.Â
Mobile applications
In 2023, mobile applications were very popular among mobile users. The leader among mobile applications was the Google app, which had almost ** million users. The next places were taken by Facebook app and Messenger app. Additionally, Poles often used mobile applications to communicate with family and friends. In 2022, the most popular was Messenger on Facebook. In that year, ** percent of Poles used Messenger to communicate with others. The second place was taken by WhatsApp, which was used by ** percent of respondents. In recent years, it has become increasingly popular to watch TV series on phone applications. In 2024, the most popular free mobile application was the online shopping platform — Temu.
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StatCounter. (March 11, 2025). Leading mobile phone vendors in Poland from 2019 to 2025, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. "Leading mobile phone vendors in Poland from 2019 to 2025, by market share." Chart. March 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. (2025). Leading mobile phone vendors in Poland from 2019 to 2025, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. "Leading Mobile Phone Vendors in Poland from 2019 to 2025, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Mar 2025, /statistics/1042592/poland-mobile-vendor-market-share/
StatCounter, Leading mobile phone vendors in Poland from 2019 to 2025, by market share ÌÇÐÄÆÆ½â°æ, /statistics/1042592/poland-mobile-vendor-market-share/ (last visited July 25, 2026)
Leading mobile phone vendors in Poland from 2019 to 2025, by market share [Graph], StatCounter, March 11, 2025. [Online]. Available: /statistics/1042592/poland-mobile-vendor-market-share/