According to an annual study focusing on the use of social media platforms for art-related purposes, Facebook has gradually lost ground to Instagram since 2016. While roughly ** percent of surveyed art buyers worldwide reported using Instagram for art-related purposes in 2022, only ** percent said to rely on Facebook for the same reason.
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Hiscox. (April 25, 2023). Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022." Chart. April 25, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. (2023). Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social Media Platforms Most Commonly Used by Art Buyers for Art-related Purposes Worldwide from 2015 to 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Apr 2023, /statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox, Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1021980/popular-social-media-platforms-used-for-art/ (last visited July 27, 2026)
Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 [Graph], Hiscox, April 25, 2023. [Online]. Available: /statistics/1021980/popular-social-media-platforms-used-for-art/