The source phrased the question as follows: 'When deciding what movie to watch, how important are the following?' All of the actors are the same race as the characters they are portraying
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Importance of actors being the same race as their characters U.S. 2019, by ethnicity
This statistic shows the level of importance of actors being the same race as the characters they portray in the United States as of May 2019, sorted by ethnicity. The findings reveal that 26 percent of African Americans felt that it was very important that actors are the same race as the characters they portray, compared to just 15 percent of White respondents who said the same.
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Morning Consult. (May 21, 2019). Importance of actors being the same race as the characters they portray in the United States as of May 2019, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/
Morning Consult. "Importance of actors being the same race as the characters they portray in the United States as of May 2019, by ethnicity." Chart. May 21, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/
Morning Consult. (2019). Importance of actors being the same race as the characters they portray in the United States as of May 2019, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/
Morning Consult. "Importance of Actors Being The Same Race as The Characters They Portray in The United States as of May 2019, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2019, /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/
Morning Consult, Importance of actors being the same race as the characters they portray in the United States as of May 2019, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/ (last visited July 23, 2026)
Importance of actors being the same race as the characters they portray in the United States as of May 2019, by ethnicity [Graph], Morning Consult, May 21, 2019. [Online]. Available: /statistics/1013396/actor-race-same-as-characters-attitudes-us-by-ethnicity/
