According to the survey conducted by in September 2023, approximately ** percent of the Thai respondents stated that they would pay up to **% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
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Rakuten Insight. (October 16, 2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023." Chart. October 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Thailand as of September 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Oct 2023, /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/ (last visited August 01, 2026)
Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/