Thailand: most important organic food categories among consumers 2023| ��ƽ��

Most important organic food categories among consumers in Thailand as of September 2023

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Release date

October 2023

More information

Region

Thailand

Survey time period

September 7th to 30th, 2023

Number of respondents

24,084 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Which of the following type(s) of food products is/are important to you to buy organic?

Citation formats

According to a survey conducted by in September 2023, approximately ** percent of Thai respondents stated that it was important for them to purchase organic vegetables and fruits. This was followed by organic meat with ** percent of the survey participants.

Organic food market trends in Thailand

Thailand’s organic food market is gaining traction. The consumption value of organic packaged food and beverages in the country has been increasing over the past few years and is forecast to reach around ** million U.S. dollars by 2025. Thai consumer inclination to purchase organic foods is growing rapidly. As revealed in the food survey conducted in 2023, the majority of Thai respondents displayed a higher willingness to pay for organic food than conventionally grown food products.

What motivates Thai consumers to buy organic food?

The leading reason for purchasing organic food products among Thai consumers was the belief that organic food is healthier and more nutritious. However, the biggest hurdle to consumers purchasing organic food is the **. More than half of the respondents indicated not purchasing organic food products because they are too expensive.