
| Characteristic | Number of buyers in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
November 2018
Region
China
Survey time period
2017
Age group
14 years and older
Supplementary notes
*Estimate.
According to the source, the number of retail e-commerce buyers represents internet users who have made at least one purchase from a foreign country via any digital channel during the calendar year, including desktop/laptop, mobile and tablet purchases. It includes goods bought via Daigou and excludes B2B sales. The data excludes Hong Kong.
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