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The Traditional TV & Home Video Market in MENA is witnessing mild growth, influenced by factors such as evolving consumer preferences, competition from digital alternatives, and the continued importance of advertising revenue and public funding for traditional broadcasters.

Customer preferences: Consumers in MENA are increasingly gravitating towards on-demand content, reflecting a shift in viewing habits influenced by younger demographics and urban lifestyles. Traditional TV is facing competition from streaming platforms that offer localized content catering to diverse cultural tastes. Additionally, the rise of mobile consumption is altering how audiences engage with video content, prompting traditional broadcasters to adapt their programming strategies and explore partnerships with digital platforms to retain viewer interest and loyalty.

Trends in the market: In the MENA region, the Traditional TV & Home Video Market is experiencing a significant decline as viewers increasingly prefer on-demand streaming services that provide culturally relevant content. This shift is especially pronounced among younger audiences who favor mobile consumption, leading to a re-evaluation of traditional broadcasting strategies. Industry stakeholders are compelled to innovate by integrating digital platforms and enhancing their content offerings to stay competitive. The implications of these trends are profound, as they necessitate collaboration between traditional media entities and tech companies to effectively engage and retain viewers, ultimately reshaping the media landscape.

Local special circumstances: In Turkey, the Traditional TV & Home Video Market faces challenges from a young, tech-savvy population that prefers streaming platforms offering local and international content. In Iran, state regulations shape media availability, leading to a strong demand for VPNs to access global streaming services, complicating traditional broadcasting efforts. In Israel, diverse cultural backgrounds drive the need for niche programming, pushing traditional broadcasters to adapt. Saudi Arabia’s Vision 2030 is transforming the entertainment landscape, encouraging investments in digital platforms, thus reshaping viewer preferences away from conventional TV.

Underlying macroeconomic factors: The Traditional TV & Home Video Market in the MENA region is significantly influenced by macroeconomic factors such as economic diversification, consumer spending power, and the regulatory environment. Countries investing in infrastructure and digital transformation, like Saudi Arabia, are witnessing shifts in viewer preferences towards streaming, undermining traditional broadcasting. Additionally, fluctuating oil prices impact national economies, affecting discretionary spending on entertainment. Fiscal policies that promote foreign investment and innovation further drive market dynamics, while demographic trends, such as a youthful population seeking diverse content, challenge traditional media providers to adapt or risk obsolescence.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer ÌÇÐÄÆƽâ°æ), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer ÌÇÐÄÆƽâ°æ data is reweighted for representativeness.