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Importance of luxury/premium products by category in Germany as of September 2025

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Source

Number of respondents

9,220 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Importance of luxury/premium products by category in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
** percent of German respondents answer our survey on "Importance of luxury/premium products by category" with ***. The survey was conducted in 2025, among 9,220 consumers.
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Statistics on " Luxury goods in Germany "

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Overview

6

Luxury goods purchases and ownership

5

Consumers

4

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5

Awareness of French luxury brands

8

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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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