Sustainable travel importance by age US 2025| ��ƽ��

Travel, Tourism & Hospitality

Share of consumers that think sustainability is important when traveling in the United States as of April 2025, by generation

Characteristic	Share of respondents
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Number of respondents

9,773 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "Which of these statements about traveling do you agree with?" - "When it comes to traveling, sustainability is important to me". For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

U.S. consumers that find sustainable travel important 2025, by generation

Published by ��ƽ�� Research Department, May 23, 2025

In April 2025, the generation in the United States that had the highest share of respondents that found sustainability to be important when traveling was Generation Z, with **** saying so. Meanwhile, baby boomers cared the least about sustainable travel, with only ** percent saying it was important to them.