
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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According to results from the ÌÇÐÄÆÆ½â°æ Global Consumer Survey conducted in the United States in 2024, the most popular convenience food products were those frozen ready-to-cook, like fries and fish sticks. Some ** percent of both females and males respondents indicated to consume them. Males were overall heavier consumers of almost each type of convenience food, with the exception of products requiring extra ingredients and/or liquid (for instance mixes for cake, batter, and bread), and ready-to-eat meals requiring heating or to be microwaved. The latter were consumed by ** percent of female respondents against ** percent of male respondents.
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