Share of U.S. consumers using media sharing networks 2019-2023| ��ƽ��

Share of U.S. consumers using media sharing networks 2019-2023 as of June 2024, by quarter

Characteristic	Share of respondents
2018	47%
2019	67%
2020	65%
2021 Q1	65%
2021 Q2	63%
2021 Q3	62%
2021 Q4	60%
2022 Q1	59%
2022 Q2	59%
2022 Q3	60%
2022 Q4	60%
2023 Q1	58%
2023 Q2	59%
2023 Q3	59%
2023 Q4	58%

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Release date

June 2024

More information

Region

United States

Survey time period

2019 to 2023

Number of respondents

4,091 to 60,267 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "What kinds of social media do you use regularly?" has been answered with "Media sharing (e.g., Snapchat, Instagram, YouTube, Pinterest)".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ��ƽ�� Consumer ��ƽ��.

Citation formats

How has the use of social media changed in the United States over the past years? There has been a notable decrease from 60 percent in 2022 Q4 to 58 percent in the most recent results from 2023 Q4. This doesn't represent the overall trend, which is showing fluctuating values.

Overall, average screentime is increasing worldwide. While many consumers spend their time online, the type of social media they use shifts over the years. To continue your research of social media usage you can also have a look at the most used social media platforms in the U.S., which compares media sharing users with the common types of social media and social networks.
The survey was conducted online among 4091 to 60267 respondents per quarter in the United States, between 2019 and 2023. ��ƽ�� Consumer ��ƽ�� offer you all results of our exclusive ��ƽ�� surveys, based on more than 2,000,000 interviews.