Levi's brand profile U.S. 2025| ��ƽ��

Levi's brand awareness, ownership, popularity, loyalty, and buzz among footwear customers in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

3,741 respondents

Age group

18-64 years

Special properties

respondents who purchase premium fashion

Supplementary notes

Brand awareness - respondents who know the brand

Brand popularity - respondents who like the brand

Brand ownership - respondents who have owned the brand currently

Brand loyalty - respondents who think they will own the brand again in the future

Brand buzz - respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months

Citation formats

In the United States in 2025, around ** percent of premium fashion consumers recognized the Levi's brand. Almost ** said that they owned an item from the brand.

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