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Most recent update took place in July 2024, date of access given as release date.

Data shown is using current exchange rates. Data shown reflects market impacts of the Russia-Ukraine war.

The Travel & Tourism market was created by extending the Online Travel Booking market with trips and accommodations booked offline. The definition of users has also been changed with the newest update. Previously only the paying users were defined as users, but the current number of users represents the number of all travelers. Travel booking in the last two decades has become increasingly online. For this reason, we use the online-conducted Global Consumer Survey as a main source of our research. Furthermore, we rely on market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators from the key market players.