The Digital Fitness & Well-Being Devices comprise devices that are explicitly intended for fitness and motion tracking. These include, in particular, smartwatches, smart scales equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart clothing, smart shoes, and smart eyewear are excluded.
The data only reflects B2C revenues; B2B and C2C revenues are not covered.
All figures are estimates. A detailed methodologycan be found on the ÌÇÐÄÆÆ½â°æ Digital Market Outlook.
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Market share of fitness/activity tracking wrist-wear vendors in the UK 2022
In 2022, Apple was the leading fitness or activity tracking wrist-wear vendor in the United Kingdom, holding ** percent of the market. Fitbit and Samsung followed, occupying ** and * percent of the market, respectively.
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ÌÇÐÄÆÆ½â°æ. (April 1, 2024). Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/
ÌÇÐÄÆÆ½â°æ. "Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share." Chart. April 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/
ÌÇÐÄÆÆ½â°æ. (2024). Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/
ÌÇÐÄÆÆ½â°æ. "Leading Fitness or Activity Tracking Wrist-wear Vendors in The United Kingdom (Uk) in 2022, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Apr 2024, /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/
ÌÇÐÄÆÆ½â°æ, Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share ÌÇÐÄÆÆ½â°æ, /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/ (last visited August 03, 2026)
Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share [Graph], ÌÇÐÄÆÆ½â°æ, April 1, 2024. [Online]. Available: /forecasts/1370222/fitness-or-activity-tracking-wrist-wear-vendor-market-share-uk/