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How high is the brand awareness of innocent in Germany?
When it comes to milk alternative drinkers, brand awareness of innocent is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is innocent in Germany?
In total, ** percent of German milk alternative drinkers say they like innocent. However, in actuality, among the ** percent of German respondents who know innocent, ** percent of people like the brand.

What is the usage share of innocent in Germany?
All in all, ** percent of oat milk drinkers in Germany use innocent. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the drinkers of innocent?
Around ** percent of oat milk drinkers in Germany say they are likely to use innocent again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their drinkers show loyalty to the brand.

What's the buzz around innocent in Germany?
In July 2023, about ** percent of German oat milk drinkers had heard about innocent in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around innocent in Germany.

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