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How high is the brand awareness of Chobani in the United States?
When it comes to milk alternative drinkers, brand awareness of Chobani is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Chobani in the United States?
In total, ** percent of U.S. milk alternative drinkers say they like Chobani. However, in actuality, among the ** percent of U.S. respondents who know Chobani, ** percent of people like the brand.

What is the usage share of Chobani in the United States?
All in all, ** percent of milk alternative drinkers in the United States consume Chobani. That means, of the ** percent who know the brand, 6* percent use them.

How loyal are the drinkers of Chobani?
´¡°ù´Ç³Ü²Ô»åÌý** percent of milk alternative drinkers in the United States say they are likely to consume Chobani again. Set in relation to the ** percent consumption share of the brand, this means that ** percent of their drinkers show loyalty to the brand.

What's the buzz around Chobani in the United States?
In July 2023, about ** percent of U.S. milk alternative drinkers had heard about Chobani in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Chobani in the United States. 

Chobani drinkers in the U.S. keep up the tradition

The comparison of the most important aspects in life between consumers and non-consumers of Chobani oat milk shows a difference in priorities. Traditions are of higher importance to drinkers of Chobani than to the non-consumers or general population in the U.S. This difference might be explainable by comparing the brand KPI scores across generations, as Baby Boomers represent the highest share for most KPIs including popularity, consumption, and loyalty.