U.S. Greek yogurt market - statistics & facts
Greek yogurt is part of the dairy category and is also known as strained yogurt. Through the straining process, the excess watery whey is removed, which gives the yogurt a much thicker and creamier consistency. The introduction of Greek yogurt totally changed American tastes in yogurt and its large consumer acceptance helped increase sales of the overall yogurt category. As of 2022, came to over 7.2 billion U.S. dollars. In the previous year, accounted for approximately 51 percent of U.S. yogurt sales.
