Wendy’s brand profile U.S. 2025| ��ƽ��

Wendy’s brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,190 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Wendy’s in the United States?
When it comes to restaurant chain customers, brand awareness of Wendy’s is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Wendy’s in the United States?
In total, *** restaurant chain customers say they like Wendy’s.

What is the usage share of Wendy’s in the United States?
All in all, *** of restaurant chain customers in the United States use Wendy’s.

How loyal are the customers of Wendy’s?
Around *** of restaurant chain customers in the United States say they are likely to use Wendy’s again.

What's the buzz around Wendy’s in the United States?
In October 2024, about *** of U.S. restaurant chain customers had heard about Wendy’s in the media, on social media, or in advertising over the past three months.

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