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In 2024, Red Bull held a carbonated soft drink (CSD) market share of almost *** percent in the United States. The company’s share has grown significantly in the past years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria. 

The leading energy drink brand

In 2024, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just around *** billion U.S. dollars’ worth of sales.

Energy drinks in the U.S.

In 2024, total energy drink sales reached over ** billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years; however, it remains low on the list of favorites among Americans - energy drinks accounted for *** percent of the beverages consumed by U.S. consumers in 2024. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of approximately ** percent that year.