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Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to million U.S. dollars in 2025. By comparison, in 2017, it peaked at *** million U.S. dollars. 

C-Store Energy Drink Retail

Red Bull has been staying strong as the leading brand of energy drinks in convenience stores in the United States. With over * cans of Red Bull sold in convenience stores across the country, it has successfully defended its market leader position. Monster was another popular energy drink and the only other brand besider Red Bull to achive a sales volume of over * cans.

Energy Shots in the U.S.

Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2022 energy shot sales in the U.S. dropped significantly, from **** billion U.S. dollars in 2013 to about *** million U.S. dollars by 2022. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for **** percent of the market.