Zipcar brand profile U.S. 2022| ��ƽ��

Zipcar brand awareness, usage, popularity, loyalty, and buzz among mobility service users in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

791 respondents

Age group

18-64 years

Special properties

respondents who use mobility services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to mobility services, which of the following brands do you like?
Brand usage: When it comes to mobility services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to mobility services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Zipcar in the United States?
When it comes to mobility service users, brand awareness of Zipcar is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Zipcar in the United States?
In total, ** of U.S. mobility service users say they like Zipcar. However, in actuality, among the *** of U.S. respondents who know Zipcar, *** of people like the brand.

What is the usage share of Zipcar in the United States?
All in all, ** of mobility service users in the United States use Zipcar. That means, of the *** who know the brand, *** use them.

How loyal are the users of Zipcar?
Around ** of mobility service users in the United States say they are likely to use Zipcar again. Set in relation to the ** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Zipcar in the United States?
In August 2022, about ** of U.S. mobility service users had heard about Zipcar in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Zipcar in the United States.

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