mein schöner Garten brand profile Germany 2022| ��ƽ��

mein schöner Garten brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,003 respondents

Age group

18-64 years

Special properties

respondents who use DIY & garden online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of mein schöner Garten in Germany?
When it comes to DIY and garden online shop users, brand awareness of mein schöner Garten is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is mein schöner Garten in Germany?
In total, *** of German DIY and garden online shop users say they like mein schöner Garten. However, in actuality, among the *** of German respondents who know mein schöner Garten, *** of people like the brand.

What is the usage share of mein schöner Garten in Germany?
All in all, ** of DIY and garden online shop users in Germany use mein schöner Garten. That means, of the *** who know the brand, ** use them.

How loyal are the customers of mein schöner Garten?
Around ** of DIY and garden online shop users in Germany say they are likely to use mein schöner Garten again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around mein schöner Garten in Germany?
In July 2022, about ** of German DIY and garden online shop users had heard about mein schöner Garten in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around mein schöner Garten in Germany.

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