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Online vs. offline purchases by category in Kenya in 2022

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Source

Number of respondents

1,049 respondents

Age group

18-44 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

Citation formats

Online vs. offline purchases by category in Kenya 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2023
** percent of Kenyan respondents answer our survey on "Online vs. offline purchases by category" with "Consumer electronics (e.g. TV, smartphones)". The survey was conducted in 2022, among consumers.
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