Most used eHealth tracker / smart watches by brand in Italy 2025| ��ƽ��

Most used eHealth tracker / smart watches by brand in Italy as of September 2025

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Number of respondents

1,443 respondents

Age group

18-64 years

Special properties

respondents who have wearables in their household

Supplementary notes

During the survey, the question was phrased as follows: "What brands are the wearables in your household (e.g., smartwatches, fitness trackers)?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

With ** percent, is the most popular brand for personal smart watches and eHealth or fitness trackers among Italian consumers. In second place follows ** with ** percent of respondents. These results are based on a representative online survey conducted in 2025 among 1,443 consumers in Italy. Looking to gain valuable insights about smartwatch users worldwide? Check out our reports about smartwatch owners across the globe. These reports provide readers with a detailed understanding into smartwatch users, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.