Rovio, the company behind the Angry Birds franchise, has landed a big win: 鈥淭he Angry Birds Movie鈥, a big-screen spin-off of the popular smartphone game, made $39m at the US box office on its debut weekend, toppling 鈥淐aptain America: Civil War鈥 from the top spot of the box office charts.
According to , the film has already earned more than $150 million internationally, indicating that Rovio鈥檚 bold move to sink $173 million (production and marketing costs) into the project could ultimately pay off.
Today鈥檚 chart illustrates that the success of Rovio鈥檚 first venture into the movie market will be a defining moment for the company鈥檚 future success. After its meteoric rise, the company recently struggled to maintain its positive momentum and saw both revenue and operating profit decline for three consecutive years. A box office hit could not only boost the company鈥檚 profits in the short term but also reignite interest in the Angry Birds brand of games and other products.
The Angry Birds Movie Is a Much Needed Hit
Description
This chart shows the financial results of Angry Birds maker Rovio from 2010 through 2015.
