U.S. President Donald Trump is taking an active interest in the newly announced Netflix-Warner Bros. deal, stating that he will be involved in the decision on whether or not the merger will come to fruition. Netflix announced the move on Friday, stating that it had agreed to buy Warner Bros. Discover鈥檚 TV, film studio and streaming division for . Commenting on the topic, Trump said that the concentration of market power 鈥渃ould be a problem鈥.
According to , a monthly report on TV viewing behavior in the United States, Netflix streaming accounted for 8 percent of all TV viewership in October, which was the second biggest market share among the streaming giants only after YouTube at 12.9 percent. That month, Warner Bros. Discovery鈥檚 viewership accounted for 1.3 percent of total viewing. Combined, this would further solidify Netflix鈥檚 place among the streaming giant frontrunners.
As the following chart shows, streaming continues to play a leading role in today鈥檚 television landscape, having reached a share of 45.7 percent of U.S. TV usage in October 2025, leaving broadcast and cable far behind, at 22.9 percent and 22.2 percent, respectively. Aside from some seasonal fluctuations, streaming鈥檚 share of TV viewing has grown steadily since July 2022, when it first surpassed cable TV. In July 2025, it reached a record-high 47.3 percent share of total TV viewing in the U.S., driven partly by new content across platforms such as Netflix鈥檚 original series Squid Games, the month鈥檚 most watched title at 5.4 billion viewing minutes.
