Travel and tourism in Indonesia - statistics & facts
With its rich culture and attractive natural landscapes across the archipelago, tourism has long been an important part of Indonesia鈥檚 economy. Reliance on international tourism, however, varies greatly across regions, with the island of Bali being arguably Indonesia鈥檚 most popular tourist destination. After suffering greatly from the impact of the COVID-19 pandemic, Indonesia鈥檚 tourism industry has shown a strong rebound, with international tourism receipts in 2024 increasing five-fold compared to 2020.
By developing and marketing more tourist destinations to international visitors, the Indonesian government aims to boost economic growth through the tourism industry. The average expenditure of international visitors in Indonesia is considerably higher than the average expenditure of domestic tourists, which is very favorable for the growth of the industry. Beyond generating revenue through inbound tourism expenditure, international tourism attracts investments and capital into tourism-related businesses. Additionally, international tourism enhances local economies by improving infrastructure and creating jobs. In recent years, employment in Indonesia鈥檚 tourism sector had been steadily increasing.
Indonesia as a global tourism destination
Indonesia is a vast archipelago and offers tourists a wide range of attractions and activities, from romantic beach holidays, wellness tourism, culture, to adventure and sports, including some of the best dive spots in the world such as Raja Ampat. In 2021, the Indonesian Tourism and Creative Economy Ministry had singled out five 鈥榮uper-priority鈥 destinations to promote: Lake Toba in Sumatra, Borobudur in Java, Labuan Bajo in East Nusa Tenggara, Mandalika in West Nusa Tenggara, and Likupang in North Sulawesi. A budget of 351.6 billion Indonesian rupiah was allocated in 2022 to develop these destinations further.By developing and marketing more tourist destinations to international visitors, the Indonesian government aims to boost economic growth through the tourism industry. The average expenditure of international visitors in Indonesia is considerably higher than the average expenditure of domestic tourists, which is very favorable for the growth of the industry. Beyond generating revenue through inbound tourism expenditure, international tourism attracts investments and capital into tourism-related businesses. Additionally, international tourism enhances local economies by improving infrastructure and creating jobs. In recent years, employment in Indonesia鈥檚 tourism sector had been steadily increasing.
