Jose Sanchez
Research expert covering society, economy, & politics for Latin America
Yoga - statistics & facts
Stretching back thousands of years, yoga originated in ancient India yet is now practiced by people all over the world. Combining physical flexibility with mental wellbeing, yoga today extends far beyond the mat, representing a multi-billion-dollar industry that continues to grow: in 2022, the market size of the yoga industry in China reached around seven billion U.S. dollars, with further growth predicted for the future.
How popular is yoga in the United States?
The activity has grown in popularity in recent years, with yoga participation levels in the U.S. surpassing 34 million in 2023 – a considerable increase from 10 years earlier. Additionally, yoga ranked among the most popular self-care activities in the U.S. in 2024, mentioned by 11 percent of respondents. When looking at the main reasons why people in the U.S. do yoga, respondents highlighted the activity’s health benefits and enjoyability among other elements. However, not all yoga participants pay the same price, with an analysis of drop-in yoga classes across the U.S. showing some stark differences: classes in San Jose, California, cost over 26 U.S. dollars more than in the lowest-priced urban area.What are the leading yoga brands?
Yoga clothing has moved beyond the studio to become part of everyday fashion, with brands like Lululemon and Alo Yoga competing to offer the best combination of functionality and style. The total revenue of Lululemon, a leading manufacturer of yoga wear among other items, amounted to approximately 9.6 billion U.S. dollars in 2023. Meanwhile, Alo Yoga’s annual revenue was reported to stand at around 250 million U.S. dollars in 2024, with the brand being promoted by a number of celebrities on social media. Alo’s sales income has seen sharp growth in recent years, exceeding one billion U.S. dollars in 2022 - a fivefold increase on 2020. Whether challenges the future may pose, these brands will certainly hope they can continue their upwards trajectory.
