Swedish candy - statistics & facts
The Swedish candy trend developed on TikTok in January 2024, featuring videos showcasing candy hauls, culture videos, taste tests, and ASMR-style unboxings. This is reflected in the increasing interest different countries showed in Google searches for the wording 鈥淪wedish candy鈥 from January 2024 to September 2025. The United States, where the trend originated, recorded the highest interest, reaching a full 100 index points. As the international demand for Swedish confectionery grows, domestic consumers have seen a lack of 鈥渓枚rdagsgodis鈥 available in physical stores. Before this, in 2023, individuals in the country consumed on average 16.4 kilograms of candy per person.
