Radio industry worldwide - statistics & facts
While radio had been experiencing glorious days, back when they had been the main provider for entertainment and information, each time a new medium entered the news and entertainment stage, radio fell one level down in the food chain. Yet radio has not completely faded into oblivion and remains popular among audiences wanting to hear local news and personalities or simply to keep them company during commute and warn of traffic jams. However, this might not be enough to keep the advertising money, as radio is being challenged by podcasts this time, and market forecasts suggest radio revenue will stagnate in the upcoming years.
