Julia Stoll
Research expert covering TV and video media
Movie loyalty programs in the U.S. - statistics & facts
Can loyalty programs be the answer to cinema chains鈥 current woes? As 2024 failed to continue the trend by grossing less box office revenue than the previous year, chains are amping up their creativity to attract moviegoers back to cinemas. Membership programs, which offer cinemagoers access to exclusive events, discounts and other perks, are now part of many theaters鈥 arsenal more than ever before. As of 2024, membership rates are increasing among cinemagoers, almost reaching 119 million members domestically. But consumers are not the only ones benefiting from loyalty programs, which have become lucrative to theaters themselves.
