A survey fielded in the United States revealed that about a of Gen Z, millennials, and Gen X cinemagoers were not interested in signing up to a movie loyalty program at their local theaters. That share reached ** percent for baby boomers. However, ** percent of Gen Z expressed interest in joining one, as ** percent of them claimed to use it a few times per year already.
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Octane Seating. (February 10, 2025). Share of moviegoers who used movie loyalty programs in the United States as of February 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/
Octane Seating. "Share of moviegoers who used movie loyalty programs in the United States as of February 2025, by generation." Chart. February 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/
Octane Seating. (2025). Share of moviegoers who used movie loyalty programs in the United States as of February 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/
Octane Seating. "Share of Moviegoers Who Used Movie Loyalty Programs in The United States as of February 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2025, /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/
Octane Seating, Share of moviegoers who used movie loyalty programs in the United States as of February 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/ (last visited July 22, 2026)
Share of moviegoers who used movie loyalty programs in the United States as of February 2025, by generation [Graph], Octane Seating, February 10, 2025. [Online]. Available: /statistics/1613638/cinema-memberships-programs-service-use-loyalty-generation-us/
