Healthy snack food market in the United States - statistics & facts
While indulgence remains the main snacking motivation, many American consumers are seeking functional ingredients, and health and wellness when snacking. Consumers are continuously looking for treats that fulfill their dietary goals, like eating more protein and nutrients. In the past year, many consumers have started consuming protein savory snacks such as protein crackers and protein pretzels or chips. Additionally, sales of like kratom and magnesium in the U.S. grew by over 40 percent during the 52 weeks ended in December 2024.
