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Healthy snack food market in the U.S.

Statistics report on healthy snack food market in the U.S.

This report provides statistical information about health snack foods in the United States. Snack foods are a major part of Americans' overall diet and snacking is an activity that occurs throughout the day across the country.

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Table of contents

Health food consumers

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  • Premium Statistic Consumers' definitions of healthy food in the U.S. in 2025
  • Premium Statistic Foods consumers considered healthiest and least healthy in the U.S. in 2024, by type
  • Premium Statistic Fresh foods share of grocery spend U.S. 2025, by generation
  • Premium Statistic Consumer responses to food and nutrition headlines in the U.S. 2024

Healthy snack retail market

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  • Basic Statistic Industry total sales of healthy alternative snacks in the U.S. 2025, by type
  • Premium Statistic Confectionary snack sales growth in the U.S. in 2024, by functional ingredients 
  • Premium Statistic Sales growth of snacks in the U.S. in 2023, by diet claim
  • Premium Statistic U.S. dollar sales of the leading nutritional/intrinsic health value bar vendors 2025
  • Premium Statistic U.S. dollar sales of snack bars by type 2025
  • Premium Statistic Dollar sales of plant based protein bars in the U.S. 2021-2025
  • Premium Statistic Alternative snacks share of in-store c-store sales in the U.S. 2015-2024

Healthy snack consumption by type

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  • Premium Statistic Healthy snacks regularly eaten by U.S. consumers 2024, by generation
  • Premium Statistic Protein snacks consumed in the last three months in the U.S. 2024
  • Premium Statistic U.S. consumer interest in plant-based snack alternatives in 2024, by flavor
  • Premium Statistic U.S. healthy snack consumption in 2023 compared to a year ago, by type

Consumer behavior

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  • Premium Statistic Share of healthy snackers in the U.S. 2024, by gender
  • Premium Statistic Share of healthy snackers in the U.S. 2024, by age
  • Premium Statistic U.S. healthy snack consumption in 2024, by time of day
  • Premium Statistic How U.S. consumers would improve the healthfulness of their snacks in 2024
  • Premium Statistic Factors influencing snack purchases in the U.S. 2025
  • Basic Statistic Barriers to eating a healthier diet, according to U.S. adults, 2024
  • Premium Statistic Motivations for snacking in U.S. 2023
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