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Pet-ownership: household penetration rate 1988-2025

Household penetration rate for pet-ownership in the United States from 1988 to 2025*

Generational share of pet ownership in the United States 2025

Share of pet ownership in the United States in 2025, by generation

Pet type ownership in the U.S. in 2025, by generation

Share of pet types owned in the United States as of 2025, by generation

Generations viewing pets as children in the U.S. 2023

Consumers viewing pets as children in the U.S. as of August 2023, by generations

Americans considering their pet as their family by age 2023

Share of pet owners considering their pet to be part of their family in the U.S. as of 2023, by age

U.S. projected pet store sales 2022-2026

Projected pet store revenue in the United States from 2022 to 2026 (in million U.S. dollars)

U.S. pet store revenue distribution by age group 2023

Pet store revenue share in the United States as of March 2023, by age group

Pet food sales channel preferences by consumers U.S. by generation 2024

Distribution channel used to purchase pet products in the U.S. as of March 2024, by generation

Pet purchasing channels in the United States 2025, by generation

Pet store visits and online purchases in the United States as of 2025, by generation

U.S. pet owners with pet insurance by generation 2023

Share of pet owners in the United States who have health insurance for their pets as of 2023, by generation

Generations interested in plant/insect based pet food in the U.S. 2023

Consumers interested in alternative protein in pet food in the U.S. as of 2023, by generations

U.S. pet industry expenditure 1994-2026

Pet industry expenditure in the United States from 1994 to 2026 (in billion U.S. dollars)

Average pet spending in the U.S. 2024, by age

Average annual expenditure on pets in the United States in 2024, by age (in U.S. dollars)

U.S. consumer pet spending generation 2025

Annual pet expenditure in the U.S. in 2025, by generation (in U.S. dollars)

Annual Gen Z and millennials U.S pet health care expenditure 2024

Annual pet health care expenditure by Gen Z and millennials in U.S. as of April 2024 (in U.S. dollars)

Monthly Gen Z and millennials U.S pet food and toy 2024

Monthly pet food and pet toy expenditure by Gen Z and millennials in the U.S. as of 2024 (in U.S. dollars)