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This report presents a range of statistics and facts about the adidas Group, the leading supplier of athletic footwear and apparel in Germany and Europe and the second-largest sportswear manufacturer in the world. The first chapter takes a look at the sporting goods and athletic wear market, while the second and third analyze adidas' financial performance and business segments. Chapter four takes a look at some of the company's alternative key figures and lastly, the fifth and sixth chapter provide a glance at brand awareness and the enterprise's main competitors, respectively.