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Grocery delivery: Superama users in Mexico

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Superama users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Superama users in Mexico (''brand users'') against Mexican grocery delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Superama users in Mexico

  • Superama is more popular among Generation Z than other grocery delivery services
  • Superama is more popular among male grocery delivery users than female grocery delivery users
  • Superama has a larger share of users with a high income than other grocery delivery services
  • Superama users are more likely to live in megacities than grocery delivery users in general
  • An honest and respectable life is less important to Superama users than to other grocery delivery users

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