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Beauty and pharmacy retail in Scandinavia

Statistics report on beauty care and pharmacy retail in Scandinavia

This report presents a range of facts on beauty retail and pharmacy retail in the selected countries of Scandinavia: Sweden, Norway, and Denmark. The first chapter gives an overview of the beauty and pharmaceutical retail market in respective markets. In the second chapter, this report focuses on data on products and segments of health and beauty goods in Scandinavia. Thereafter, the third and fourth chapter focuses on leading retailers and pharmacies in the market. This is followed by the last chapter that detail facts about the online shopping behavior in the respective countries.

Table of contents

Market overview

9
  • Premium Statistic Monthly consumer price index (CPI) of cosmetics in Sweden 2020-2025
  • Premium Statistic Leading cosmetic brands ranked by sales value in Sweden 2023
  • Premium Statistic Distribution of pharmacy retail sales volume in Sweden 2024, by segment
  • Premium Statistic Leading make-up brands ranked by revenue in Denmark 2023
  • Premium Statistic Sales revenue of perfume and cosmetics wholesale in Denmark 2022-2025
  • Premium Statistic Sales revenue of cosmetic and toilet articles in Denmark 2018-2025
  • Premium Statistic Development of monthly index value of sales in cosmetics in Norway 2020-2025
  • Premium Forecast ARPU in the beauty, health, personal and household care market Norway 2019-2029
  • Premium Statistic Pharmacy chains: market share of leading operators in Norway 2026

Products and segments

9
  • Premium Forecast ARPU in the cosmetics market in Sweden 2018-2030, by segment
  • Premium Statistic Net sales performance of the community pharmacy retail market in Sweden 2024
  • Basic Statistic Pharmacy sales share Sweden by product and pharmacy type 2023
  • Premium Statistic Sales performance of drugstore e-commerce and brick and mortar retail in Sweden 2024
  • Premium Statistic Sales revenue of online personal care products Denmark 2018-2024
  • Basic Statistic Distribution pharmacy revenues in Denmark by product type 2023
  • Premium Forecast Most used personal care product by category in Denmark 2024
  • Basic Statistic Pharmacy sales in Norway by type of good 2024
  • Premium Statistic Export value of perfumery, cosmetic, or toilet preparations from Norway 2009-2024

Beauty retailers

9
  • Premium Statistic Ranking of cosmetics companies in Sweden 2025, by revenue
  • Premium Statistic Ranking of cosmetics companies in Denmark 2025, by revenue
  • Premium Statistic Ranking of cosmetics companies in Norway 2025, by revenue
  • Premium Statistic Net revenue of Kicks Group AB 2016-2024/25
  • Premium Statistic Revenue of Lyko annually 2020-2024
  • Premium Statistic Cocopanda: net sales 2016-2024
  • Premium Statistic Profit of Normal A/S 2017-2025
  • Premium Statistic Profit of Matas 2012-2025
  • Premium Statistic Operating profit of Vita Group AS 2020-2024

Pharmacy retailers

6
  • Basic Statistic Number of Apoteket AB pharmacies in Sweden 2010-2024
  • Premium Statistic Market share of Apotek Hjärtat in Sweden 2015-2023
  • Basic Statistic Market share of Kronans Apotek in Sweden 2015-2023
  • Basic Statistic Number of Apotek 1 pharmacies in Norway 2009-2025
  • Basic Statistic Number of Vitusapotek pharmacies in Norway 2009-2025
  • Premium Statistic Gross profit of Apotekeren in Denmark 2020-2024

Online shopping behavior

6
  • Premium Forecast ARPU of the beauty and personal care e-commerce market Nordics 2017-2029, by segment
  • Premium Statistic Most popular beauty and cosmetics websites in Sweden 2026, by website traffic
  • Premium Statistic Most popular beauty and cosmetics websites in Denmark 2026, by website traffic
  • Premium Statistic Most popular beauty websites in Norway 2026, by website traffic
  • Premium Statistic Share of shoppers purchasing health and beauty items online in Sweden 2021-2023
  • Basic Statistic Leading products and services bought online in Denmark 2024
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