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Consumer behavior in Spain

Statistics report on consumer behavior in Spain

This report presents statistical data on consumer behavior in Spain. It begins with an introductory chapter on the country's economic and employment situation. Then, the report continues with chapters on consumer spending, buying behavior, and sales channels. Finally, it concludes with a chapter on online shopping behavior.

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Table of contents

Overview

6
  • Basic Statistic Consumer opinion on the economic situation in Spain 2019-2023
  • Basic Statistic Monthly national minimum wage in Spain 2008-January 29, 2026
  • Premium Statistic Average net income per person in Spain 2008-2025
  • Basic Statistic Unemployment rate in Spain 1991-2025
  • Premium Statistic Household consumption and evolution of employment rate in Spain 2015-2023
  • Premium Statistic Percentage of households and NPISHs disposable income in Spain 2005-2022

Consumer spending

9
  • Premium Forecast Total consumer spending in Spain 2014-2029
  • Premium Forecast Per capita consumer spending in Spain 2014-2029
  • Premium Statistic Consumer Confidence Index (CCI) in Spain 1986-2026, by month
  • Premium Statistic Average spending in purchases in Spain 2025, by sector
  • Premium Statistic Spain: where consumers reduced their spending due to rising costs 2023, by category
  • Basic Statistic Spain: consumer spending on clothing 2010-2022
  • Basic Statistic Spain: consumer spending on footwear 2011-2022
  • Premium Statistic Spain: consumer spending on personal care 2010-2024
  • Premium Statistic Spain: consumer spending on furniture and furnishings 2016-2024

Buying behavior

7
  • Premium Statistic Spain: favorite products to buy on sale 2026
  • Premium Statistic Spain: average spending on sales and discounts 2019-2024
  • Premium Statistic Spain: change in spending during sales season 2020-2024
  • Premium Statistic Type of second-hand products purchased in Spain 2023
  • Premium Statistic Second-hand goods: quarterly e-commerce revenue in Spain 2014-2025
  • Premium Statistic Spain: popularity of shopping on credit 2015-2025
  • Premium Statistic Spain: popularity of shopping on credit 2025, by item

Sales channels

5
  • Premium Statistic Small shops or large chains: consumer preferences Spain 2015-2023
  • Premium Statistic Spain: most valued aspects of large retail chains 2023
  • Premium Statistic Spain: most valued aspects of neighborhood shops 2023
  • Premium Statistic Most used online marketplaces in Spain 2025
  • Premium Statistic Leading reasons to shop online rather than in stores in Spain 2024

Online shopping behavior

9
  • Premium Statistic E-commerce user penetration in Spain 2010-2023
  • Premium Statistic Devices used for online shopping in Spain 2024
  • Premium Statistic Online searching and shopping habits in Spain 2018-2025
  • Premium Statistic Main social networks used for commercial purposes in Spain 2024
  • Premium Statistic Leading products and services bought online in Spain 2023
  • Premium Statistic Average spending per online shopper in Spain 2024, by range
  • Premium Statistic Share of online marketplace shoppers in Spain 2024, by age
  • Premium Statistic Purchase frequency in online marketplaces in Spain 2023
  • Premium Statistic Most used e-commerce payment methods in Spain 2016-2025, with 2030 forecast
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